Finding the Right Online Spokesperson

Online spokesperson

is a virtual spokesperson to the company's website.

picture source: http://www.espeakersusa.com/

So

What is the criteria that 

a good spokesperson need to fulfill?

1. communication skills

A spokesperson with a good communication skills is able to be accurately and fluently deal with and communicate to the public. Besides, their postures may be  naturally and able to manage to reach the public.

2. expertise and knowledgable

Expertise is the perceived validity. A spokesperson must know well the company that he or she represent. They have to familiar about the product and service of the company. Besides, they also need to know well function, special features and also the benefits of the products, therefore, they can manage tho transfer the message to the public.

3. trusthworthiness

A trusthworthiness spokesperson will create confidence on the public regarding their honesty and objectivity. The more trust of the spokesperson,the more attention of the product or service created.

4. attractiveness

Attractiveness is used to evaluate a spokesperson whether is suitable or fit with a particular product.An attractiveness of a spokesperson will lead effective in market as beauty is in the eye of the beholder.

source :

http://www.freepatentsonline.com/article/Academy-Marketing-Studies-Journal/166751773.html

http://www.patrhoads.com/blog/2012/07/16/3-Criteria-for-Your-Social-Media-Spokesperson.aspx

http://www.orau.gov/cdcynergy/erc/content/activeinformation/essential_principles/EP-spokesperson_content.htm

Example of good online spokesperson

Sofia Vergara, spokesperson of CoverGirl

CoverGirl is an American cosmetics brand founded in Maryland by the Noxzema Chemical Company.

CoverGirl makeup launched nationally with Clean Liquid Makeup. 

Sofia Vergara shares all her favorite beauty secrets and also the best kept secret for glowing skin to the her makeup must-haves.

Her beautiful and attractive looking has become a successful online spokesperson. She has directly give impact towards consumer about the CoverGirl Clear Liquid Makeup products.

Source： http://www.newbeauty.com/video/831-sofia-vergara-shares-her-beauty-secrets/

Thank You:)

See you next time, BYE.