New media has been used by organisations to implement their company stuffs in order to build reputation, increase profit as well as maintain relationship among audiences.
Therefore,
an organisation to make a good NEW MEDIA PLANNING,
there are few steps and elements need to be followed.
STEP ONE, ANALYSE COMPANY
Since it is about new media plan, you are required to identify the company's current new media platforms and how they used. Besides, you also need to identify the way of new media address the company's internal and external stakeholders and also how the impacts of new media bring to the stakeholders. Furthermore, you are required to evaluate the company's current new media strategy and how it related with the traditional business profession such as marketing, operation, human resources and logistics.Apart form that, SWOT (strengths, weaknesses, opportunities and threats)analysis is an importing key for analysis a company's content in order to develop effectiveness in the company.
STEP TWO, CREATE A NEW MEDIA PLAN
First and foremost, you need to set the objectives for new media plan, thus it does make you has goals to achieve it. After that, you need to make a new list of new media platform which are suitable for the new media plan. Next, you are supposed to plan new media strategics for internal and external stakeholders, the ideas/activities should be creative, interactive and effective. Then, a gantt chart should be prepare and provided as a reminder when and what activities have to carry out. Afterwards, you have to prepare the showcase of your new media plans (how your platform look like, function, arrangement...) It does help in ensuring all the planners has a concept in theirs mind and can works effective. Lastly, you are required to monitor and develop evaluation to the new media plans to decide which is the best methods for the organisation.
Right now, I'm having a group assignment of PR and New Media which is to create new media plan for Watsons.
Before we start new media plan for Watsons, we are doing research about Watsons to analyse Watsons' new media platforms, internal and external stakeholders, make evaluation on its current new media strategics as well as make SWOT analysis for its content.
Then, we are going to set 2 objectives for new media plan, and prepare about 3-4 strategics for internal and external audiences. A gantt chart will be provided which is 4 weeks for a month and then develop monitoring and evaluation methods for which is the best methods suited for Watsons.
ADVISE:
how to make a good NEW MEDIA PLAN
1. creative and effective of strategics
New media strategics for stakeholders has somehow creative and effective in order to attract the audiences' attention and also does help in create reputation of the company among internal and external audiences.
2. always aim to achieve objectives
The strategics and tactics that provided should always regarding to the objective which is has a linkage with it. It is because the objectives achieved that means the plan is successful.
3. time management is important
The time management for planning procedure should be handle well. The process for carry on the activities and who and when should be clear for all the members.
Thank for reading:)