Saturday, 13 June 2015

How Going VIRAL in New Media Form?


Amyotrophic lateral sclerosis (ALS)Ice Bucket Challenge 
are gaining popularity on the social media on 20 August 2014. 
The Ice Bucket Challenge becomes more and more well-known 
over the country which also includes in Malaysia. 
This campaign is organised by non-profit organisation, ALS Association.
The aim of this campaign is to create awareness of ALS disease. 

So ???
What should participate do?

pour a bucket of ice water from head and record the whole process. 
After done the challenge, is required nominate other people 
to challenge within 24 hours 
and then donate US$10 to ALS Association. 

TODAY 
the video i made will cover
WHAT IS THE REASON HAS MADE 
ALS ICE BUCKET CHALLENGE
GOING VIRAL IN NEW MEDIA


Thank you:)

Monday, 8 June 2015

New Roles of New Media Communication

In this 21st century, new media become one of the important aspect for human being.
 So, what is the new media? NEW MEDIA used yo define all that is related 
to the internet and interplay between technology, images and sound.

Due to the faster growing of new media,
there are existing new roles of new media communication.
So, 
Who are they?

WEBMASTER
SOCIAL MEDIA EXECUTIVES
SOCIAL MEDIA MARKETING EXECUTVES
SOCIAL MEDIA PUBLIC RELATIONS EXECUTIVES
BLOGGER


WEBMASTER
also known as web architect, web developer.
A person who is responsible for maintaining and managing one or many website.Besides, a webmaster also responsible in all kind of IT or technical stuffs,
for example repairing the website when can't access into. 
           Job scope:ensuring the web servers;
          hardware and software functions correctly;designing, generating                  and revising website;replying users comments and 
               examining traffic through the site.


SOCIAL MEDIA EXECUTIVES
is a human messenger represents the company's view and subscriber. Social media executive is required to build up a good image and reputation of company by using social media.
Job scope: contact and deal by using social media,
creation of content that drives the brands; engages customers and
live coverage of various events.


SOCIAL MEDIA MARKETING EXECUTIVES
is put efforts to create content that attracts or grab audiences' attention to share it across their social networks.
Job scope: share content via internet about a product or service; spreads from user to user; build up the customer's loyalty and earned media rather than paid media.



SOCIAL MEDIA PUBLIC RELATIONS EXECUTIVES
is a person who is responsible in managing social media platform.Besides, social media PR executives are required planning how to used social media to spread and transfer message in a effective way.
Job scope: identify and develop opportunities by
engaging content optimized for platform used;
keep connecting with public via internet
 for maintaining a good relationship; create and deliver press releases and initiate conversations with clients.


BLOGGER 
posts regular entries on a personal or business site known as a blog.
Job scope: post entries about life, opinions or interest;
to post music or photo;
promote business' brands or services and
host internal blogs similar to newsletter to keep up to date on relevant news.


Therefore,
what is their relationship??

Social media PR or marketing even blogger responsible in planning content and message through social media;
while social media executive is required to keep in touch with social media whether the news is reached the number of views or how the effective is; webmaster is responsible in supervising the website functions well and smoothly.


Thank you for reading.
HAVE A NICE DAY:)

Thursday, 21 May 2015

Self-Introduction

Hello everyone,let me introduce about myself for the first post of my blog before started to the topics. My name is LiYong,you can call me Cassey. Heard from my name, obvious is female. I was born in 8 Feb 1995 and I became 20 years old in this year. I was born in Seremban. Currently, I study year two bachelor of public relations at Universiti College Tunku Abdul Rahman(TARUC), Kuala Lumpur.

I'm the girl who likes to talk, actually can be said is hyperactive. I also a playful girl, always find something to play and enjoy as I believed "LIFE without ENJOY is not a life". My hobby is watching entertainment shows and drama especially is Korean. I won't missed out every episod of RUNNING MAN which is a Korean entertainment show in every week.So, if you are also a running man fan, we can share to each others!! hahaha

In future, i prefer find the career which is related to event, as I enjoy the moment and the process of preparing and organising an event. Most important is I like to travel around and I'm not the person who just like to sit in office. Other than that, I love social life like to communicate and liaison with people. Ya,I sincerely hope that my dream come true in one day.

Okay, back to the topic,I know you sure will question me why I started blogging. For the next following 13 weeks I would like to share my view about new media tools and issues.Sharing my opinions and observations even discuss about it. I would like to cover some topic such as mobile apps, importance of online policies, handling crisis online and more.I will update my blogs weekly. Follow my blogs if you are interested with my topics.:) 

Lastly, I much appreciate if you are giving feedback or even disagreement.To find out me professionally, you can go to my LinkedIn account to check it out. Here is, https://my.linkedin.com/pub/kau-li-yong/b9/446/634

THANK YOU. Hope you enjoy reading my first blogging. :)